Due to evolutionary flaws, we, as humans, are not equipped to age well. CLR has developed a cosmetic active ingredient harnessing decades of skin anti-ageing research by making use of postbiotics, i.e. lysates of probiotic bacteria for the benefit of the skin’s immune system. The ingredient represents the latest innovation of Bifida Ferment Lysate
Skin ageing represents a major concern for the consumer and virtually every skincare brand addresses this with its products. Consequentially, the anti-ageing skincare market is extremely saturated.
To stand out from the masses, some brands focus strongly on the science of skin ageing, whereas other (arguably most) brands let quick and new, but not necessarily effective innovations prevail. In the light of the current developments in the anti-ageing skincare market, it is opportune to zoom out and look down on what actually is skin ageing.
Some 5,000 years ago, people lived up to 40 years of age.1 Jumping to the year 1900, the average life expectancy in Germany was 43.3, in the US 48.2 and in Egypt 32.9 years.
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