French cosmetic ingredient maker Silab has opened an Asian subsidiary based in Tokyo, Japan.
The Silab North East Asia team will be responsible for promoting and distributing its natural active ingredients in Japan, as well as maintaining customer relations with its distributor in South Korea.
“The variety of crises we have all faced since 2020 has noticeably affected markets, in particular in Asia,” said Silab general manager of sales, international subsidiaries and CSR Jean-Philippe Cosson.
“Already strongly established in China since 2003 and in South Asia (in Singapore) since 2013, we decided to boost our activity in North Asia by creating Silab North East Asia,” he added.
“Opening a commercial subsidiary in Japan was seen as obvious and necessary to take over from our local distributor.”
Silab North East Asia is lead by regional sales manager Jean-Baptiste Grieu and a local inventory will be created in collaboration with a logistics company.
