Beauty giant Unilever has been appointed by UEFA as the official personal care sponsor of the 2024 football European Championships.
The agreement includes brands like Rexona, Dove Men+Care, Radox, Dusch Das and Axe among others, participating in the event’s promotions.
It is anticipated that Euro 2024 will attract a cumulative live audience of five billion people worldwide.
The tournament is also expected to welcome 2.7 million fans in person as they watch 51 matches across ten German cities.
In the lead up to and throughout the tournament, Unilever’s brands will work alongside key retail partners across Europe and create opportunities for shoppers to win tickets and enjoy special fan experiences.
The brands will also activate in official fan zones at the tournament.
“It is a great source of pride for us to be supporting Euro 2024,” said Fulvio Guarneri, Unilever’s European personal care general manager.
“Our personal care brands are all about helping people to feel clean and confident, and to participate in sports, so this is a great way to engage with the millions of consumers who will be coming together during the tournament, whether supporting their national teams or building a love of football in communities,” he added.
