Croda International has broken ground at a greenfield site in Guangzhou that will become its new multipurpose production facility for fragrances and beauty actives ingredients in China.
The Croda Guangzhou site is expected to be commissioned in 2025 and will include application laboratories, R&D facilities and offices as well as manufacturing.
The facility will be principally used to manufacture fragrances, with existing fragrance production in China consolidated on the new site.
The investment will also establish Croda’s first production capacity in China for its Beauty Actives business, focused primarily on botanical extracts.
Croda China managing director Jeffrey Wu said: “The market for botanicals in China is growing strongly reflecting Chinese consumers’ long-standing preference for natural extracts.
“The new facility will provide local production for Croda’s globally renowned beauty actives brands, increase our responsiveness to customers and enable us to meet local market needs.”
The British firm said the investment underscores its dedication to the country through its ‘Made in China for China’ initiative, while facilitating exports to other countries in the region.
“This investment reaffirms Croda’s deep-rooted commitment to China. It triples our manufacturing capacity for fragrances and establishes a production capability for beauty actives for the first time,” added chief executive Steve Foots.