INTERVIEW: Amazon primed

Ahead of in-cosmetics Latin America in São Paulo, Brazil, editor Tim Probert spoke to Clariant global marketing and formulation manager for actives and natural origins Flavia Igreja, and South America marketing manager Diana Gaitan, to discuss regional trends and new formulations

Tim Probert (TP): Is there much difference between Brazilian or Latin American beauty consumers and, say, European consumers in terms of product demand?

Flavia Igreja (FI): Brazil, as you’ll know, is a tropical country with high humidity. With skincare, for example, consumers really love to have light sensorial and dry touch. It’s a must-have when developing a product in our region. They need to absorb really quickly.

Textures are also important. Brazilian consumers tend to like gel products because of the refreshing effect when applying them.

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