Provital has taken the wraps off Densinaria, a natural active ingredient to extend the life of long hair.
The hair volume and strengthening active, enriched with arginine, is made using Palmaria palmata seaweed that is renowned for its nutritional value.
Densinaria is an active ingredient, 100% of natural origin (ISO 16128) Halal certified, COSMOS and Vegan compliant, which addresses hair fibre resistance and split ends prevention with a well-valued ingredient, in line with consumers concerns.
The ingredient is said to have a restorative action from cortex to cuticle similar to keratin, thanks to an increased quantity of reconstructive biomolecules, such as proteins and peptides, obtained using an enzyme-assisted extraction process that is exclusive to Provital.
Densinaria prevents hair fragility and split ends in key moments in life such as post-partum period, menopause, periods of stress, anxiety or in cases of hair damage through intensive brushing, hair colour and heat.
The active is suitable for use in cosmetic solutions both for men and women who are looking for a healthy and volumized mane for longer.
