APAC indie insights revealed by in-cosmetics Asia report

The organiser of the in-cosmetics Asia trade show has released a report that delves into the growing impact of indie brands, suppliers, and SMEs on the cosmetic sector in the Asia-Pacific region.

‘Independent Beauty in APAC’, which features insights from market intelligence firm Mintel and ingredient makers such as Lucas Meyer Cosmetics, Hermosa Naturals and Jaka Biotech, analyses the role indie brands and suppliers are playing in innovation and setting new standards.

The report examines into the motives driving indie brands, namely brand-consumer connection, sustainable ingredient sourcing, and fair and honest product claims.

The report also explores the journeys of three indie brands: Velettà Skincare, founded by lawyer Sarah Bacon; Two Dudes, a natural hair, skin, and body care brand founded by Michael McRae and Tom Tappin, who were left confused and disappointed at the male market offering; and Mary Grace, the sensitive skincare, beauty, and fragrance specialist born out of founder Mary Gouganovski’s own sensitive skin issues.

Each story sheds light on the brands’ unique approaches and journeys, inspiring others in the industry to recognise the potential of small to medium sized companies.

Other suppliers including Misceo Cosmetics, AD Particles, Laboratorios Argenol and Sethic Innovation Labo share insights and advice in the report.

"The personal care ingredients industry is undergoing a transformation, with indie brands, suppliers and SMEs playing a pivotal role in driving innovation and consumer-centric approaches,” said in-cosmetics Asia event director Sarah Gibson.

“We’ve noted a perceptible shift in more start-ups making their mark and disrupting the market. This report not only celebrates their achievements but also serves as a valuable resource for industry professionals looking to understand and learn from the indie brands shaping the landscape,” she added.

This year’s in-cosmetics Asia, which takes place in Bangkok on 7-9 November, includes the Indie Trail, which is designed to help visitors identify suppliers that can fulfil small ingredient orders and what that process might look like.

To download the free 'Independent Beauty in APAC' report, click here.

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