Back to basics: the resurgence of retinol

After ‘hiding in plain sight’ for decades, retinol is experiencing a renaissance and a surge in demand - with good reason. BASF explains why consumer demand for retinol continues to surge, what makes retinol such a powerful ingredient, and how to choose the right retinol for your formulation

The skincare market is massive and growing rapidly, with strong expected growth over the next several years after a rare dip at the onset of the pandemic. Consumers are savvier than ever and are focused on effective ingredients that they can trust.

Perhaps no ingredient has a better blend of efficacy and proven history than retinol. First discovered during World War I,1 and in common usage for more than 50 years, retinol is the gold standard of age-defying skincare

After ‘hiding in plain sight’ for decades, retinol is experiencing a renaissance and a surge in demand - with good reason. This article will explain why consumer demand for retinol continues to surge, what makes retinol such a powerful ingredient, and how to choose the right retinol for your formula.

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