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Spate spots growing US consumer interest in protective skincare

New York City beauty analysts Spate has identified growing interest in protective skincare from consumers in the United States.

The market research firm, which analyses internet searches, said protective is currently the top-growing searched-for benefit alongside skincare.

Searches for protective skincare have grown 101.9% in the last 12 months, it said.

“This growth aligns with the increasing concerns about the skin barrier, which has seen a YoY growth of +22.7%,” said a spokeswoman.

“Brands should capitalize on this trend by positioning their products as protective for the skin barrier, utilizing strategies such as SEO, packaging, and “today I’m going to share with you guys how this barrier repair cream changed my life” influencer content.”

The Spate spokeswoman added: “With the rise in searches for pollution and sun damage in skincare, brands should take the opportunity to highlight a product as protective against common concerns, a la Drunk Elephant’s viral D-Bronzi Anti-Pollution Sunshine Drops  — where were you during the great New York smoke haze of 2023?

“This anti-pollution product not only protects against smoky air, but also offers a bronze tint — searches for bronzing alongside skincare are up 62.4% year on year.”

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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