BASF has expanded its personal care digital subscription service D’lite via a new partnership with Beautystreams.
Beautystreams will provide monthly trend reports that highlight current trends in the personal care industry to allow subscribers to stay abreast of the rapidly changing market dynamics.
The reports will be available in the Concept Collection section of D’lite and will be available to all registered users.
“We are pleased to share key proprietary insights with D’lite users and to connect the dots between lifestyle shifts and the resulting implications for the beauty industry,” said Beautystreams creative director Michael Nolte.
“It is a great opportunity to highlight how industry expert perspectives are indispensable for making sense of the myriad of quantitative data,” he added.
BASF’s D’lite merges multiple real-time data sources from multiple social media pages, blogs, forums, and review sites on more than 3.8m consumers products and 4,000 brands with the latest BASF product portfolio, concepts and over 3,300 formulations.
AI-based product designers such as BASF’s Emollient Maestro and Surfactant Navigator extend the integrated digital service.
The platform thus supports customers across the globe throughout the entire product development process: from understanding consumers and the market to concept creation, market strategy, formulation development and the launch of the final product.
To date, D’lite has users in more than 100 countries.
“We are very excited to be working with Beautystreams because their reports perfectly complement our existing service. They contain qualitative statements about current developments in the market and will inspire our customers in their development of innovative personal care products that strike a chord with consumers,” said BASF’s Mai Linh Ong, product owner D’lite World.
