US speciality ingredients supplier Active Concepts has joined forces with Hong Kong-based cosmetic packaging outfit Meiyume to form Active Innovation, a vertically integrated brand development platform.
The joint venture combines product development and custom packaging solutions with a view to offer solutions to emerging beauty brands.
The new business is built on the concept of vertically integrating the creative components of brand development, combine product ideation stemming from unique, high-performance ingredients, with package conceptualization and custom componentry, to form the DNA of emerging brands and products.
All parts of brand development, from conception to launch, come together under one roof located in Lincolnton, North Carolina.
In a purpose built 18,000 sq. ft. facility inclusive of full product development, salon testing, performance substantiation, and small-scale production, Active Innovation will open its doors to select brand builders this summer.
“Active Innovation will provide today’s brand builders with the individualized services needed to control their own destiny – from creating and owning their intellectual property, to fast-tracking product into the marketplace, through executing a full-service turnkey model,” said a spokeswoman.
