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Active Concepts, Meiyume form Active Innovation joint venture

US speciality ingredients supplier Active Concepts has joined forces with Hong Kong-based cosmetic packaging outfit Meiyume to form Active Innovation, a vertically integrated brand development platform.

The joint venture combines product development and custom packaging solutions with a view to offer solutions to emerging beauty brands.

The new business is built on the concept of vertically integrating the creative components of brand development, combine product ideation stemming from unique, high-performance ingredients, with package conceptualization and custom componentry, to form the DNA of emerging brands and products.

All parts of brand development, from conception to launch, come together under one roof located in Lincolnton, North Carolina.

In a purpose built 18,000 sq. ft. facility inclusive of full product development, salon testing, performance substantiation, and small-scale production, Active Innovation will open its doors to select brand builders this summer.

“Active Innovation will provide today’s brand builders with the individualized services needed to control their own destiny – from creating and owning their intellectual property, to fast-tracking product into the marketplace, through executing a full-service turnkey model,” said a spokeswoman.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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