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Alibaba.com reveals top global beauty e-commerce trends

Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, has revealed its top beauty buyer trends.

The firm has seen triple-digit growth in the number of enquiries of speciality beauty products for skin and hair (286%); resource-saving beauty products (190%); and Vitamin-C infused products (107%); as well as a significant increase in the number of buyers purchasing anti-ageing serums (291%), on its platform. 

As buyers increasingly look to source unique and differentiated products, Alibaba.com has also seen a significant increase in the number of beauty listings on its platform.

In the last year, more than 10,000 new ‘all-in-one’ beauty products – those that have been designed to simply a consumer’s beauty regime by combining moisturisers, sunscreens, and foundations into one step - have been listed Alibaba.com.

Finally, with rising costs impacting consumers’ disposable income around the globe combined with renewed demand for DIY categories, Alibaba.com has seen strong growth in the at-home beauty market.

Searches for DIY eyelashes, for example, increased 225% in March alone.

Michela Rubegni, Marketing Director, EU, Alibaba.com, said: “Consumers are increasingly demanding value-add products, particularly those focused on specific consumer needs, ingredients or uses, which is presenting a unique opportunity for beauty buyers—and brands.”

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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