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COVER STORY: Texture Plus - the quest for aesthetics and efficacy

The formulators quest for a new texture, a wow feeling and a point of difference for consumers is never ending

First impressions count and having the right texture for your product can make all the difference to the consumer when choosing a beauty product. Your chosen product needs to feel good on the skin, be efficacious and work well in the chosen packaging. 

Having the correct texture can have many beneficial effects when it comes to cosmetic products, it can help signal the quality and luxuriousness of the product, it can offer consumers a wow sensation that brings the user back to try the product again and again. It also has several other more functional benefits

Having the right texture can be vitally important to the way the formulation works on the skin. Too thick and the product won’t spread efficiently, too thin and the product will not give a sufficient film thickness and may run off. 

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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