The formulators quest for a new texture, a wow feeling and a point of difference for consumers is never ending
First impressions count and having the right texture for your product can make all the difference to the consumer when choosing a beauty product. Your chosen product needs to feel good on the skin, be efficacious and work well in the chosen packaging.
Having the correct texture can have many beneficial effects when it comes to cosmetic products, it can help signal the quality and luxuriousness of the product, it can offer consumers a wow sensation that brings the user back to try the product again and again. It also has several other more functional benefits
Having the right texture can be vitally important to the way the formulation works on the skin. Too thick and the product won’t spread efficiently, too thin and the product will not give a sufficient film thickness and may run off.
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