Harnessing the power of upcycled waste

Upcycled ingredients are catching on as a go-to solution for brands focused on delivering more responsible beauty. The notion of reusing waste or discarded by-products from cosmeticdestined plants or food production to create higher value, high-quality new personal care ingredients, is exciting and significant for those looking closely at their formulations to improve sustainability. Particularly when sourcing and efficacy have been prioritized within their development, such ingredients can tick multiple boxes occupying the industry and its consumers

Nowadays, there is a need to keep pace with reducing environmental impact, providing greater transparency, and the emerging push for circular beauty practices when creating appealing, effective products that fit the wellestablished preference for milder skin care and scalp care. Here, upcycled ingredients are an attractive option for formulations, as sustainable functional raw materials that perform well and contribute to zero waste cosmetics and the circular economy. 

Their use can support brands in pursuing the Sustainable Development Goal of responsible consumption and production (SDG 17). Meanwhile, consumers can follow their desires for a deeper, more respectful connection with nature through the products they choose and the brands they support.