French consulting and marketing agency Nutrikéo has established a business unit dedicated to cosmetics.
The Bordeaux firm says the new unit will support clients based on seven pillars: studies and trendspotting; nutricosmetics innovation and development; scientific communication; marketing strategy BtoB BtoC; nutrition education and holistic beauty; training and conferences; and due diligence.
“The bridges between cosmetics and nutrition have long been numerous,” said Nutrikéo CEO Grégory Dubourg.
“The creation of the cosmetics division is an essential step for Nutrikéo, given our expertise in terms of innovation, but also the development of nutricosmetic food supplements, which we have been working on for a long time,” he added.
“We strongly believe that nutrition and cosmetics, together, will reinvent the future of holistic beauty.”
