Seppic demonstrates the advantages in terms of phytochemistry and efficacy on cosmetic products derived from biotechnologies such as plant cell culture and small and rare macroalgae culture
The ‘all-natural’ trend continues to gain a lot of traction in the global cosmetics market. Ever more consumers demand quality with naturality but also sustainable cosmetic products.
In future, these high expectations could merge with new expectations of efficiency, opening the way to biotechnological, sustainable and ultra-efficient solutions that meet the expectations of consumers looking for more advanced solutions.
One of the key pillars of sustainability is the environmental aspect with respect and protection of the planet and with the critical goal of biodiversity preservation. In fact, the impact on biodiversity is the third most common information expected by consumers to be displayed on packaging.1
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