Givaudan uncovers Gravityl anti-gravity ingredient

Givaudan Active Beauty has unveiled Gravityl, a 100% natural ingredient with a lifting benefit and proven efficacy on face contour.

Crafted by marine biotechnology from a red macro alga, the active ingredient fights visible signs of ageing by reducing skin sagging and double-chin volume.

“Thanks to an exclusive multi-step and eco-friendly process, we have crafted an enriched extract of Gigartina stellata, able to relaunch key processes linked to the extracellular matrix and elastic fibre protection, and reorganising fibres in the dermis,” said actives head Mathias Fleury.

“Its specific mode of action and spectacular performance make Gravityl the ideal ally to fight against visible signs of ageing, skin sagging and double-chin, bringing back suppleness to the face, with a demonstrated 30-year rejuvenation of the skin’s biomechanical properties,” he added.

Two clinical tests versus placebo, on a total of 84 volunteers, established that Gravityl is able to relaunch the production of collagen fibres in mature skin and to increase collagen content by 3.4 times while improving firmness and elasticity sevenfold versus a placebo.

This new active ingredient also offers a significant lifting effect as it drastically reduces double-chin volume in just one month (by more than 27 mm3), visibly reshaping and reinforcing the structure of facial skin.

Givaudan has created a formulation  concept featuring Gravityl, S3D Jawline Reshaper.

This 4-in-1 firming cream is empowered by two additional potent cosmetic ingredients known for their well-ageing efficacy, Agefinity and Acerola LG to boost skin elasticity, regenerate cells, reorganise collagen and provide antioxidant benefits.

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