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TRI-K unwraps EssentiaTein Protect for pollution-proof hair

TRI-K Industries has launched EssentiaTein Protect, a multi-benefit protein technology for hair protection, moisturization, and mirror-like shine.

The New Jersey outfit says the vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress thanks to natural proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.

“Produced with a proprietary enzymatic system, EssentiaTein Protect offers higher efficacy than products that are simply blended,” spokeswoman said.

“As a result, this potent active ingredient delivers visible results such as increased hair moisturization, enhanced shine, and improved luster at only 1% use level in formulation,” she added.

Part of EssentiaTein Protect’s mechanism of action includes film formation on the hair strand. The product helps removes dust particles from hair, preventing and repairing the environmental and UV damage that accelerates signs of hair ageing.

EssentiaTein Protect’s ingredients are naturally and sustainably sourced, including rice proteins upcycled from renewable, vegetal sources; African baobab seeds upcycled from fruit that has fallen naturally; and amaranth peptides sustainably sourced from natural ancient grains.

“Today’s more eco-conscious consumers are becoming more wallet conscious as prices rise across the board. Brand owners must make convincing claims and EssentiaTein Protect delivers visible results. We’re proud to introduce this highly effective active that protects people’s hair as well as the planet,” said Victor Low, TRI-K business manager.

See more about TRI-K Industries

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

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Estrel Congress Center, Berlin
25 - 27 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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