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The Upcycled Beauty Company serves up hummus zero-waste ingredient

The Upcycled Beauty Company has launched a plant-based active ingredient for hair care applications manufactured from a by-product of hummus.

Faba Toniq is named after aquafaba, the liquid leftover from cooked chickpeas, and complements the existing range of upcycled water-soluble actives that include Gin Toniq and Barley Toniq.

The British company says Faba Toniq is rich in carbohydrates, proteins, polypeptides and amino acids which help to style and condition the hair, delivering better hair manageability, easier detangling, and sleeker, longer-lasting curls.

Backed by ex vivo studies, the film-forming natural polymers have been proven to have a curl retention effect on the hair.

The company says the zero waste Toniq has been shown to achieve tighter, and noticeably sleeker curls when compared with water.

Further studies revealed that the retention of curls significantly increases after a single application and has a 48-hour effect, delivering additional benefits such as conditioning and frizz control.

“Faba Toniq demonstrates that the beauty industry can waste less without compromising product quality or performance,” said general manager Harry McIlwraith.

“Approximately 12 million tonnes of chickpeas are produced every year, and the ever-growing popularity of hummus is prompting more and more manufacturers to yield the crop,” he added.

“But with mass production, comes waste. By identifying an industry that creates unused waste products, we work to help beauty and personal care brands transition towards a circular economy.”

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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