Cosmoprof has launched a new East Coast edition to take place in Miami Beach on 23-25 January 2024 to bridge the gap between the US and Latin America beauty industries.
While Cosmoprof’s West Coast show will remain at Las Vegas, the new East Coast edition will focus on the Hispanic market.
This rapidly growing segment in the beauty industry demographic segment has outspent non-Hispanic buyers by more than 13% in the past few years.
The Hispanic segment shows “unparalleled interest in the procurement of personal care products that are natural and environmentally friendly”, said show organiser Informa Markets.
“We cannot wait to bring a remarkable, immersive experience to beauty industry professionals in Miami Beach in 2024,” added Ed McNeill, Senior Vice President of Premiere Show Group for Informa Markets.
“It is an honour to be able to expand Cosmoprof to a new home with close ties to the booming Latin American beauty market. Not only will this strengthen Cosmoprof’s portfolio but will also create synergies between key leaders that will be impactful for years to come.”