Italian cosmetic active producer Kalichem explains how bioactive peptides represent an ideal solution to promote plex, restructuring, hydration, combing improvement, volumising, detangling, antistatic, conditioning, and luminosity effects in hair care
Faced with the continuous evolution of the global cosmetic market, the hair care industry continues its growth supported by a marked extension and diversification of claims and consumer needs, as well as by the growth of expanding economic realities.
Recent market research identifies emerging economies such as India, Indonesia, Brazil, South Africa, Colombia and China with extremely high CAGR (compound annual growth rate) values linked to the development of hair care products
More mature markets such as USA, Japan, UK and France are instead set for growth in the per capita economic value of hair care products. The raising of the quality of hair care products plays a decisive role in such context, mainly in connection to the diversification of marketing claims, closely linked both to ethical issues and to the increasing consumer needs.
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