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Bioactive peptides for hair restructuring and hair plex

Italian cosmetic active producer Kalichem explains how bioactive peptides represent an ideal solution to promote plex, restructuring, hydration, combing improvement, volumising, detangling, antistatic, conditioning, and luminosity effects in hair care

Faced with the continuous evolution of the global cosmetic market, the hair care industry continues its growth supported by a marked extension and diversification of claims and consumer needs, as well as by the growth of expanding economic realities.

Recent market research identifies emerging economies such as India, Indonesia, Brazil, South Africa, Colombia and China with extremely high CAGR (compound annual growth rate) values linked to the development of hair care products

More mature markets such as USA, Japan, UK and France are instead set for growth in the per capita economic value of hair care products. The raising of the quality of hair care products plays a decisive role in such context, mainly in connection to the diversification of marketing claims, closely linked both to ethical issues and to the increasing consumer needs. 

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Upcoming Events

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

SCSS - Conference & Laboratory Workshop

Republic Polytechnic - Woodlands Ave 9, Singapore 738964
Thur 16th & Fri 17th March 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

NYSCC Suppliers' Day 2023

Javits Center, New York
2 - 3 May 2023

CITE Japan 2023

Pacifico Yokohama, Japan
17 - 19 May 2023

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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