Since the pandemic, consumers have adopted new trends such as do-it-yourself beauty care and demanding high-performance hair care products that can achieve similar result as in a salon. BRB Silicones looks at how its aminosilicones are specially developed in response to meet this demand to provide multi benefits in conditioning, colour protection, hair shininess, hair manageability and hair smoothness
In today’s competitive personal care market, consumers are demanding more when it comes to hair care products. Consumers value strong, shiny and full-bodied hair as healthy hair 1
To meet these requirements, the hair care industry develops innovative products with protection and moisturisation claims, which have become important functionality claims in many hair care products, ranging from shampoo to conditioning and styling.
Importance of hair protection & moisturisation
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