Clariant has won the gold award in the Environment and Actives categories of the BSB Innovation Awards for its Rootness Awake eye contour illuminator ingredient.
Extracted from the roots of Ipomoea batatas, commonly known as the sweet potato, Rootness Awake uses innovative and environmentally-compatible Plant Milking technology co-developed with Plant Advanced Technologies (PAT).
Plant Milking gives access to the previously inaccessible part of a plant, the roots, and allows plants to grow in aeroponic conditions that makes it possible to stimulate their roots in order to increase the production of compounds of interest.
In addition, the same plants are harvested several times a year, which boosts economy of resources.
Rootness Awake is rich in DCQEs (dicaffeoylquinate esters) and targets several mechanisms responsible for under-eye circles and eye bags.
Clariant says Rootness Awake decreases the release of inflammatory mediators, helps to reduce the microvascular network, ensures skin thickness, strengthens integrity and firmness and reduces under-eye pigmentation and edema or fluid build-up and visibly lightens and rejuvenates the look.
“We are so proud that Rootness Awake has been recognized for both its powerful properties and the environmentally friendly way in which it is harvested,” said Samy El-Khoury, Head of Clariant Actives & Natural Origins.
“We’ve been on an incredible journey with our partner PAT and it’s wonderful to see the results of this work bearing fruit. Thanks to all the teams who have made this achievement possible,” he added.