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Lubrizol launches Beauty Beyond H2O waterless formulations line

Lubrizol Life Science - Beauty has developed a complete line of waterless formulations that provides a ‘hair-to-toe’ beauty routine with zero waste and minimal water use.

The Beauty Beyond H2O collection offers a broad range of textures and formats, sulfate and silicone-free formulations, travel-friendly portable solutions and sustainable packaging made from recycled, reusable or recyclable materials.

The product line includes:

• Jelly Cleanser Oil – Cleanses the skin by removing impurities and resistant makeup, with a moisturizing and non-greasy finish.

• Surprising Shower Powder – This body wash includes natural emollients that help moisturize the skin during and after washing. Showering with this formulation, consumers might use 4x less product than traditional shower gel.

• Flip-me Algae Bar Shampoo – A solid bar that washes hair while nourishing and conditioning, providing curl definition and frizz control. Shampooing with it allows consumers use 6.5x less product than traditional shampoo.

• Algae Oil Solid Hair Mask – A solid format hair mask designed to bring hydration, shine and strength to the hair with a light, satin-like feel.

• Instant Nourishing Hair and Scalp Oil Serum – An oil-based serum that instantly transforms damaged hair and scalp.

• Waterless Facial Moisturizing Bar – This water-free facial bar provides moisturization with no oily or greasy texture and reduces the appearance of dark spots and wrinkles.

• All Mineral Anhydrous Facial Daily Deflector Sunscreen Fluid – This silky and smooth sunscreen fluid applies seamlessly with an all-mineral format.

The formulations include cutting-edge functional ingredientslike AlgaPūr HSHO algae oil, Kelco-Care diutan gum, Sensomer CI-50 polymer, Oilkemia 5S polymer, Matrifuse S-1 dispersant and Sunhancer Eco SPF.

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Upcoming Events

Cosmet’Agora

Espace Champerret – Paris
16th - 17th January 2024

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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