Dow unveils formulation super 8 at in-cos Asia

US speciality chemicals giant Dow has unleashed the ECOllaboration Concepts Collection featuring eight formulations containing 20 trade products at in-cosmetics Asia in Bangkok.

This concepts collection showcases Dow’s new bio-based innovative ingredients and covers both skin and hair applications.

The eight formulations are: stayonLIPs lip cream, rockmyDEO solid deodorant, BODYcuddle body stick, touchedeRIZ primer, CLEANow! cleansing cream, FondDeTeint foundation, POWDERwow powder shampoo, and CLEARmystyle styling gel.

The formulations have been designed to reach top level performance while achieving a minimum natural origin content of 90% in each prototype.

The bag of this kit and the selection of packaging reflect eco-conscious approach; it is 100% handmade with fabric leftovers from the fashion industry.

Also on show at Dow’s in-cosmetics Asia booth, K30, is its new Natural Cosmetics Collection kit developed by its ASEAN/ANZ TS&D team.

This collection, which is specifically formulated to further leverage on the sustainability trend, contains seven new formulations with natural origin content of minimum 90% in each prototype. 

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