Seppic has revealed it has tested its polymers and emulsifiers to obtain compatibility data with hydrophilic coated pigments in powder form and in dispersed liquid form.
The results will help formulators to choose suitable products and build nice textures with this kind of pigment for make-up products.
Among the polymers tested, all of which are said to offer good performance, were Sepimax Zen (Polyacrylate Crosspolymer-6) and Solagum AX (Acacia Senegal Gum and Xanthan Gum). Sepinov EMT 10 (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer), SEPIPLUS S (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer and Polyisobutene and PEG-7 Trimethylolpropane Cononut Ether), Sepiplus 400 (Polyacrylate-13 and Polyisobutene and Polysorbate 20) & Simulgel NS (Hydroxyethylacrylate/Sodium AcryloyldimethylTaurate Copolymer and Squalane and Polysorbate 60).
Seppic polymers allow the formulation of O/W foundations in emulsion form with the possibility to play with the percentage of polymers and emulsifiers for a wide range of viscosity, the French company said.
For emulsifiers, several ingredients are performing depending on the requested sensoriality: Sensanov WR (C20-22 Alkyl Phosphate and C20-22 Alcohols), Montanov 202 (Arachidyl Alcohol and Behenyl Alcohol and Arachidyl Glucoside), Fluidifeel Easy (Lauryl Glucoside and Myristyl Glucoside and Polyglyceryl-6 Laurate).
“Nowadays, the make-up market is undergoing a revolution with consumer demand for more care with the ‘skincarisation’ trend. Skincare influences make-up regarding new textures and care inspiration.
“To create sensorial textures, inspired by skin care (O/W foundation, cream gel, …) involving external water phases, formulators need hydrophilic coated pigments to optimize foundation coverage and achieve good make-up performance,” it added.
“As consumers are increasingly looking for no-transfer and high coverage efficacy, Seppic has done some measurement in emulsion chassis. Our simple formulas are non-transfert like a W/Si market benchmark and obtained better results than a water based foundation benchmark.”