Tatiana talks to Personal Care Global editor Tim Probert about how the world’s biggest seller of personal care ingredients plans to stay ahead of the chasing pack
In July, Tatiana Kalman became head of BASF’s Personal Care Europe regional business unit and managing director of BASF Personal Care and Nutrition GmbH located in Monheim, Germany. Here, Tatiana talks to Personal Care Global editor Tim Probert about how the world’s biggest seller of personal care ingredients plans to stay ahead of the chasing pack.
TIM PROBERT (TP): You are Brazilian and led BASF Care Chemicals in South America for three years. What did you learn about the personal care industry in that region?
TATIANA KALMAN (TK): Firstly that it is a really fast-moving market. In terms of innovation it is usually in front of other markets so speed is extremely important. I also learnt that customers there demand a customised approach or customised solutions.
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