The website of Personal Care Global

Vytrus Biotech wins gold at in-cosmetics Latin America

Spanish cosmetic ingredient maker Vytrus Biotech has been awarded the Gold Best Ingredient Award at in-cosmetics Latin America for its Elaya Renova natural active.

Elaya Renova is a 100% natural active made with stem cells from the wild olive tree, an ancestral Mediterranean species.

Vytrus Biotech says the active protects, reinforces, regenerates, and beautifies the whole hair structure, from scalp to hair shaft with a plant strategy.

“Specifically enriched in a nourishing proteo-lipidic matrix, it reinforces both the hair and scalp from the inside, facing the challenge of a global hair care skinification,” it adds.

Latest Vytrus’ innovation is inspired by the architectural concept of ‘Tensegrity’.

This term is coined from the contraction of ‘tensional’ and ‘integrity’ - components under compression inside a network in continuous tension.

The Tensegrity explains how changes applied to an area will also exert effects at a distance because everything is interconnected.

Vytrus has transferred this vision of tensegrity to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of the scalp and the hair structure and its influence on hair mechanical properties and biology behaviour.

“This new hair care active introduces a new way for the protection and restructuring of both hair and scalp at the same time; a new path that doesn’t require different products for each application (hair and scalp, protection and revitalizing), offering the possibility of a multi-activity ingredient to approach all the needs of hair care in one raw material,” said the Barcelona outfit.

Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
25 - 26 October

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Plastic Waste Free World Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

The Greener Manufacturing Show Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
25 - 26 October

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Plastic Waste Free World Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

The Greener Manufacturing Show Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2022 Step Communications Ltd. Registered in England. Registration Number 3893025