Spanish cosmetic active ingredient supplier LipoTrue has opened a commercial office in Milan, Italy.
The new office is headed up by Francesco Porrini (pictured), LipoTrue sales manager for Italy, Switzerland, Greece and other countries in the area.
“Francesco has a wide experience in the cosmetics market industry, where he worked in leading companies, providing him with a deep knowledge in active ingredients and the market needs,” the company said.
The opening of the Milan office is an important step to support its strategic business in the EMEA cosmetic market, the Barcelona outfit added.
“It reinforces LipoTrue’s presence and support and enables the company to be closer to the customers being more effective in the communication of its products and knowing our customers better,” it said.
“This provides a more convenient, efficient touch-point for LipoTrue with its Italian distributor, Prodotti Gianni, and customers based in the region.”
The addition of this new commercial office means LipoTrue now has direct representation in Barcelona; Paris; Milan for EMEA; a subsidiary in the US for North America; and a branch office in Singapore for the Asia-Pacific region.