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Givaudan Active Beauty unleashes the power of purple

Givaudan Active Beauty has launched New Purple 2364, a vegan pigment for use in make-up formulations.

Extracted by green fractionation from Raphanus Sativus L. (radish), this new pigment complements the Swiss company’s collection of sustainable alternatives to synthetic pigments introduced in 2020 with the launch of New Red 1805.

“Named colour of the year 2022 by Pantone, purple has earned a place as one of the hottest shades in make-up formulation and among those that go best with all skin tones,” it said.

“Our consumer study showed that 88% consider New Purple 2364 as a trendy shade, with 84% of respondents feeling that the colour went well with their skin tone.”

Givaudan says the performance of New Purple 2364 has been tested and shows exceptional stability to temperature exposure and light radiation when formulated at 10%.

Clinical evaluations on three different complexions (African, Asian and Caucasian) also demonstrate impressive results when applied on lips, lids and nails, it added.

“The colour is vivid, intense and homogeneous. Following the multifunctional trend, New Purple 2364 also offers anti-oxidation, anti-glycation and anti-hyaluronidase protection for skin and nails.”

“New Purple 2364 is more than a vibrant pigment – it responds to consumer values with 100% vegan and natural origin content. It is also ID Pack-certified, a guarantee of transparent sourcing, product quality and good agriculture practices,” said Yohan Rolland, personal care category manager.

Givaudan’s Active Beauty team has formulated a ‘Cosmic purple’ concept to showcase the new pigment.

“This creamy eyeshadow is an invitation to experience visibly vibrant yet sustainable make-up. Featuring New Purple 2364, Omegablue and Cristalhyal e-Perfection, beauty-lovers no longer need to choose between high-impact colour, pigmentation, soothing and smoothing effects,” it said.

Due to regulatory requirements, the equivalent of New Purple 2364 will be known as [N.A.S.]™ Radish 2364 for the United States.

See more about Givaudan

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Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
25 - 26 October

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Plastic Waste Free World Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

The Greener Manufacturing Show Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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