Cosmetic testing and regulatory house MSL Solution Providers has revealed demand for its VeganSure testing solution has grown 20% year on year since it launched in 2019.
This year, nearly half of the routine testing undertaken has been performed using VeganSure, the British company says.
The first vegan test suite to market, VeganSure replaces all animal-derived ingredients usually found in standard culture media and neutralisers, with plant-based or synthetic alternatives, such as papaya-derived enzymes, soya bean, and plant peptones.
This enables brands to assure the safety of a cosmetic product, whilst staying true to their principles, the company said.
VeganSure is registered with The Vegan Society’s Vegan Trademark and was one of the first to be accredited by UKAS to its ISO/IEC 17025 standard. Separate laboratory workflows ensure there is no cross-contamination.
“Historically, assuring the microbiological safety of animal-free cosmetic products, without compromising their ethics, was a challenge for vegan beauty brands,” said MSL Solution Providers technical manager, cosmetics Ben Elmadi.
“However, VeganSure enables companies to take a 360° approach, ensuring that their products are free from any animal-derived ingredients at every step of the journey, from their development and formulation to the mandatory micro challenge tests required to be sold in the UK, EU, or US market,” he added.
“Plus, the fact that it provides the same results at a similar cost, with the UKAS stamp of approval, means the switch is easy for brands to make.”