British fragrance house CPL Aromas has entered the Brazilian market through the acquisition of Chemarome Brasil, a subsidiary of Chemarome.
The acquisition of Chemarome Brasil’s entire operations includes its factory and offices near the city of Curitiba, in southern Brazil, from where it will operate as CPL Aromas do Brasil.
The new subsidiary is CPL Aromas’ 19th office and 6th factory around the world.
CPL Aromas chief operating officer Nick Pickthall said: “Brazil’s 200m+ consumers are notorious for their love of fragranced products – an unmissable opportunity for CPL. Having a local team and operation will be key to our success in this market”.
“The deal with Chemarome had been in the works for some months, and it was very important for CPL that it included the transfer of existing personnel,” the company added.
“We are very happy to welcome the Chemarome Brasil team into the CPL Aromas family. We look forward to working with them in the coming years, learning as we grow together,” said Pickthall.
