Henkel has closed the acquisition of Shiseido’s professional hair business, headquartered in Tokyo.
The business comprises leading professional hair brands, such as Sublimic and Primience, under the licensed Shiseido Professional brand.
In fiscal year 2021, the acquired business reported sales of more than €100 million and employed around 500 people.
The close collaboration between Henkel and Shiseido to further grow the business is reinforced through Shiseido retaining a 20% share in the business legal entity in Japan.
A J-beauty innovation hub will be set up in Tokyo to develop and tailor products for consumers in Asia.
It will serve as a base for new product development and ingredient formulation, for example, for both the Shiseido Professional and Schwarzkopf brands
"We have a clear ambition to grow our Beauty Care business in Asia-Pacific. With this acquisition, we have become a leading player in the hair professional business in the region, which includes having a significantly stronger market position in Japan and China,” said David Tung, regional president of Henkel Consumer Brands Asia.
“At the same time, we have been able to establish our presence in South Korea and a leading position in Thailand," he added.
The agreement to acquire the business was signed on 9 February 2022.
