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Naturally flawless hair whatever the weather

Ashland explains how its Guar Hydroxypropyltrimonium Chloride plant-based hair styling agent with conditioning properties delivers all-weather durability with a salon- and consumer-proven sensorial experience

ABSTRACT

Ashland’s styleze™es-dura ingredient (INCI: Guar Hydroxypropyltrimonium Chloride) is a plant-based styling agent with conditioning properties, offering leading-edge performance and sustainability. This novel ingredient delivers outstanding all-weather style durability with a salon- and consumerproven sensorial experience. It brings a uniquely strong sustainability profile, which enables naturally-derived, biodegradable,1 vegan, and clean INCI claims in finished formulations. The ingredient is highly versatile, giving formulators the flexibility to create both modern and traditional hair care products for flawless styles and curl definition, a natural look and feel, and excellent style durability in any weather.

Performance hair styling has traditionally been based on synthetic technologies, but as consumers and regulators push for ever greater environmental and social responsibility, many of these high performing technologies are facing close

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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