L'Oréal has unveiled UVMune 400 ultra-long UVA ray filtering technology, which it claims to be the biggest sun care innovation in 30 years.
The French beauty giant claims UVMune 400 is the first filter to block efficiently ultra-long UVA rays from 380 nm, which account for 30% of UV sun rays.
With UVMune 400, the company added, the solar filtration range is increased by 20 nm.
“Previous generation sun filters have insufficiently protected skin against ultra-long UVA rays,” it said in a statement.
“These long UVA rays penetrate the epidermis the most and are among the main causes of skin aging. They also contribute to the development of skin cancer, along with other UVA and UVB rays.”
L’Oréal said it took ten years of research to design the new technology, which is available under its La Roche-Posay Anthelios franchise.
La Roche-Posay Anthelios UVMune 400 is available as either Invisible Fluid SPF50+ or Hydrating Cream SPF50+.
“Sun protection is a key public health issue,” said Laetitia Toupet, La Roche-Posay Global Brand President.
“As a leading brand in suncare, we do our utmost to share derm knowledge and provide best-in-class protection in partnership with dermatologists. We are proud to raise the bar with Anthelios UVMune 400 to protect all types of skin against even the most insidious UV rays."
