Clariant Natural Ingredients has launched an eyecare active made with enriched extract of inflammation-fighting compounds obtained from sustainably-grown sweet potato roots.
Designed to reduce dark circles and under-eye bag formation, Rootness Awake is said to reduce discoloration and boost firmness.
Launched at NYSCC Suppliers' Day, Clariant says Rootness Awake counters the fragility of the eye contour by focusing on key aspects: decreasing the release of inflammatory mediators, helping reduce the microvascular network, and ensuring skin thickness, integrity and firmness are strengthened.
All of these combine to reduce under-eye pigmentation and edema (fluid build-up). It achieves this as a result of the high concentration of active compounds Dicaffeoylquinate esters (DCQE).
The extract’s activity is demonstrated in in vitro, ex vivo and also clinical evaluations.
In tests over 28 days on women aged 18-35 years showing constant signs of fatigue, Rootness Awake is shown to improve and smooth out dark circles, reduce puffiness, and strengthen eye contour stiffness. The overall result is a lightened, more “awake” eye contour, the company says.
The sweet potato root extract is sourced via soilless aeroponic cultivation, which is non-destructive to plants and which has multiple benefits compared to conventional methods in relation to land use, water use, and maximizing harvests.
“Plant Milking Technology has enabled us to use an eco-friendly process to discover active molecules with potent properties in sweet potato roots, and to create an enriched extract with high efficacy in tackling many of the biological pathways responsible for alteration of the eye contour,” said Julie Droux, senior technical marketing specialist at Clariant Natural Ingredients.
“Rootness Awake gives formulators new, unique opportunities to develop effective targeted care and eye contour products that contribute to progressing sustainability in skincare,” she added.
