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Croda launches Purposeful Beauty sustainability identity

Croda has launched a new beauty care sustainability identity, Purposeful Beauty, as the speciality chemicals firm aims to “further establish its thought leadership position as a sustainable solution provider”.

The company will be releasing various communications over the coming weeks to highlight its sustainability efforts within its beauty care business.

Customers can expect to learn more about how the Croda Beauty Care sustainability goals affect their own practices, gain knowledge on various sustainability related topics, and hear from Croda as a thought leader in the area of sustainable beauty.   

In a statement, the US company said: “Together with Sederma, Crodarom and Alban Muller’s ‘Be Actively Committed’ sustainability identity, Croda are maintaining their leading position in the industry as a sustainable ingredient supplier.

“The creation of Purposeful Beauty identity allows them to further demonstrate the commendable work they have done through their Beauty Care business in developing sustainable ingredients found within hair care, solar care, skin care and colour cosmetics formulations around the world, while showing how their leadership will shape the brands of tomorrow.”

Cara Eaton, marketing director, Croda Personal Care, added: “This identity will facilitate the creation of unique, sustainability campaigns to address the constantly evolving sustainable innovation needs of our customers around the world.

“With Purposeful Beauty, we will address the growing demand in personal care for new, sustainable technologies, while mitigating our impact on the environment around us”.

To celebrate the launch of Purposeful Beauty, Croda has committed to donating over 3,000 trees via One Tree Planted throughout April and May in celebration of Earth Day.

See more about Croda Inc

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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