Croda has launched a new beauty care sustainability identity, Purposeful Beauty, as the speciality chemicals firm aims to “further establish its thought leadership position as a sustainable solution provider”.
The company will be releasing various communications over the coming weeks to highlight its sustainability efforts within its beauty care business.
Customers can expect to learn more about how the Croda Beauty Care sustainability goals affect their own practices, gain knowledge on various sustainability related topics, and hear from Croda as a thought leader in the area of sustainable beauty.
In a statement, the US company said: “Together with Sederma, Crodarom and Alban Muller’s ‘Be Actively Committed’ sustainability identity, Croda are maintaining their leading position in the industry as a sustainable ingredient supplier.
“The creation of Purposeful Beauty identity allows them to further demonstrate the commendable work they have done through their Beauty Care business in developing sustainable ingredients found within hair care, solar care, skin care and colour cosmetics formulations around the world, while showing how their leadership will shape the brands of tomorrow.”
Cara Eaton, marketing director, Croda Personal Care, added: “This identity will facilitate the creation of unique, sustainability campaigns to address the constantly evolving sustainable innovation needs of our customers around the world.
“With Purposeful Beauty, we will address the growing demand in personal care for new, sustainable technologies, while mitigating our impact on the environment around us”.
To celebrate the launch of Purposeful Beauty, Croda has committed to donating over 3,000 trees via One Tree Planted throughout April and May in celebration of Earth Day.
