Provital has unveiled Sculpup, a blackberry-derived active ingredient designed to enhance bust and buttocks volume and firmness.
The Spanish firm said it has used transcriptomics for the first time to demonstrate, through in vitro data testing, that Sculpup is capable of “significantly modulating more than 3,500 genes at the same time, which corresponds to half of the total related with adipogenesis”.
The active ingredient, which is 100% natural origin (ISO 16128), Halal and COSMOS-certified, and Vegan compliant, is made with a “smart proadipogenic blackberry (patent pending)” that “broadens the possibilities of body volumisers”.
“Sculpup is Provital’s response to today’s consumers, who are looking for inclusive and non-invasive body cosmetic solutions that are aesthetic surgery-inspired,” said global product manager Leyre Cueva.
“Sculpup addresses a lack of firmness and volume in key moments in life such as post-pregnancy, post-breastfeeding, menopause, post-diet, post-weight loss or to counteract the effects of a lack of exercise,” she added.