Venator eyes regulatory future with pigments launch

British chemicals company Venator has developed a series of “future-proofed” pigments for the cosmetics industry designed to meet legislative requirements that are expected to tighten over time.

Venator’s cosmetics team has developed a new titanium dioxide pigment that it says falls well within current thresholds for nanoparticles.

Hombitan AC301 pigment is a low nano, amphiphilic, multipurpose TiO2 grade, which is suitable for customized applications in high-end coloured cosmetics.

Created using Venator’s Enhanced Crystal Size Controlled Technology, the new pigment has a scientifically confirmed nano particle fraction of less than 10% by number (as calculated by using the scientifically proven correlation between SEM (Scanning Electron Microscopy) measurements and a physical method.

This means formulators can use it with confidence that it meets labelling requirements, it says.

Venator has also created a range of iron oxide pigments that have a low nickel content. This is in response to formulators’ desire to reduce the nickel content, which can sometimes cause skin irritation, in products.

The new pigments include Ferroxide 212PN, a red iron oxide; Ferroxide 510PN – a yellow iron oxide; and Ferroxide 80PN and 81PN – black iron oxide pigments.

Venator senior commercial director, specialties, Reiner Mertscheit (pictured) said: “Our latest products demonstrate our commitment to making pigments and additives that cosmetic and beauty brands can rely on long-term.”

The new products are being launched officially at in-cosmetics global in Paris at stand T20.

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