Clariant has unveiled a new natural active to fight stress-induced hair-loss based on an extract of Prunella vulgaris, a medicinal plant commonly known as selfheal.
The new Prunizen 'feel good’ active is also designed to improve hair vitality and density, and restore hair and scalp wellbeing.
Prunizen utilizes the properties of Prunella vulgaris to help reduce cortisol production.
Clariant claims, by destressing the hair and scalp, the new extract counteracts stress-induced slowing of hair follicles growth, helps preventing hair fall, and protects hair structure.
It also improves the scalp’s wellbeing by increasing the release of oxytocin, neurotransmitter that provides potent anti-stress effects.
“Clinical tests demonstrate its positive effects in fighting stress-induced hair loss and visibly improving hair density in emotionally-stressed people,” said the Swiss-based firm.
“After three months, the volunteers benefited from -15% reduction in hair in loss stage, +83% increase in hair quality and +38% increase in hair volume,” it added.