BRB International B.V has taken the wraps off its Smart Beauty concept and formulations to be showcased at in-cosmetics Global 2022 in Paris on 5-7 April.
The concept is focused on three major principles: minimalism (fewer ingredients); multi-purpose (one product can be used for different applications); and responsible formulas (highly-efficient ingredients or energy-saving manufacturing processes).
Based on this concept, BRB has developed four new formulas:
- Moisturizing Body Cream Cleanser (with BRB 2835 and 2836)
- Vegan Cleansing Oil (with BRB DM 55 and Caprylyl Methicone)
- Silky Curl Defining Cream (with BRB 1860 and PTM 20)
- Audacious Lipstick (with BRB 2836, Caprylyl Methicone, TMS-50I and PMS-5).
“BRB strongly believes this concept can bring benefits to our customer and respect our mother earth at the same time. We can still be environmental-friendly and protect our planet even when using silicones within a product,” said a BRB spokesman.
“Silicones will enhance the personal care formulations, both in term of efficacy and sensory.”
BRB, a subsidiary of Malaysian oil giant Petronas, will be exhibiting at stand R14 at in-cosmetics Global 2022.
