Clariant has launched its BeautyCraft Boosters Skincare and Cleansing Collections. Both contain a base formula and multiple booster variants to enhance or change the functionality of the base.
“Our BeautyCraft Booster collections let brands put the consumer in the driving seat of their personal care regimen, giving the individual hands-on control over what’s important at a particular time,” claimed Tori Dunn, the formulator behind the concept.
“Simply by adding a few drops of a specific booster to a base moisturiser or cleanser that product will transform into a much-needed exfoliating scrub, a mattifying lotion, or even an anti-frizz rinse-off hair shampoo.”
The base formulas and boosters range from mild sugar surfactants like GlucoTain Sense and GlucoTain Care to actives like BioDTox, which is said to offer strong antioxidant protection from pollutants. Clariant has substantiated various claims through testing, such as skin moisturisation, sting test and frizz evaluation.
