Among products being highlighted by BASF at the recently-held in-cosmetics event in Amsterdam was Luviquat Sensation, a high performance conditioning polymer for hair care rinse-off applications. It provides excellent combability, superior volume control and a soft and natural hair feel.
Despite its high cationic charge density, Luviquat Sensation can be formulated with a broad variety of anionic surfactants. The high charge density ensures that damaged hair receives the exact amount of conditioner it needs to repair and revitalise itself. An extremely thin structure is formed without causing build-up, making the hair feel soft and natural. Depending on the usage concentration, hair volume can be effectively controlled and frizz is significantly reduced. Moreover, stylability and colouring behaviour improve.
Luviquat Sensation is delivered in a aqueous solution, which makes it easy to formulate and to process. No pre-swelling or emulsification is needed. More flexibility and less complexity offer a new degree of freedom for formulating shampoos, it is stated.
