Miyoshi Europe has launched both the MiyoFlex EV technology and its new MiyoNat SFT references range in recent weeks.
The MiyoFlex EV range is described as “a new way of formulating that allows the optimal implementation of treated pigments in natural formulas through COSMOS-approved solid dispersions”. These include mascaras, foundations, lipsticks and creams.
MiyoFlex EV is a solid dispersion of treated pigments in silicone and in both polar and non-polar oils. As well as being dust-free, the company says that it is easy to weigh and handle, with no grinding step required.
MiyoNAT SFT is a range of treated pigments and fillers, including six COSMOS-approved references. They are aluminium- and palm-free, making them suitable to vegan formulas.
The company says that disperse very easily in oils due to very low oil absorption and in liquid formulas, they improve colour development while providing a light texture and natural coverage. In compact formulations, they are claimed to provides excellent cohesive properties, enabling formulators to reduce the percentage of binder used, while also not having the greasy feel of many conventional ester treatments.
