As of January, German independent dermatological testing institute Dermatest has opened a new office in Seoul.
Three employees will tend to the interests of the company’s 300 or so existing regional customers on-site and continue expanding the Asian market.
CEO Marcel Voss said that this was the next logical step to have a presence on the ground in a market that has long stood out for innovations in cosmetics that have influenced industry trends world-wide.
“Seoul is also the stepping stone to expand the market even further and to strengthen Dermatest’s international focus,” he added.