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Bulldog and Revieve have launched the first Digital Skincare Advisor specifically for men’s products

The trend towards personalised skincare, hitherto mostly confined to women’s products, took a significant step towards the end of 2021 when Bulldog Skincare for Men launched Digital Skincare Advisor on its US website. This is an AI-powered self-diagnostic tool that was developed in partnership with Revieve, a “personalised digital brand experience company” that is co-headquartered in Chicago and Helsinki.

An Edgewell Personal Care business, Bulldog first launched in the UK in 2007 and is now available in over 30 countries and over 50,000 stores around the world. It makes a wide range of skincare products for men, including moisturisers, face washes and face scrubs. These are all suitable for vegetarians and vegans, and do not contain microbeads, synthetic fragrances or artificial colours. 

Bulldog is the first male-only skincare brand to work with Revieve. Indeed, Bulldog was something of a pioneer in developing skincare products specifically for men. When the partnership was announced, brand manager Lisa Gustafson said that it would enable the company “to give men who are either new to skincare or are interested in building a personalised routine a chance to explore Bulldog’s diverse product portfolio”

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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