Up close and personal with self-diagnostic tools

The trend towards personalised skincare, hitherto mostly confined to women’s products, took a significant step towards the end of 2021 when Bulldog Skincare for Men launched Digital Skincare Advisor on its US website. This is an AI-powered self-diagnostic tool that was developed in partnership with Revieve, a “personalised digital brand experience company” that is co-headquartered in Chicago and Helsinki.

An Edgewell Personal Care business, Bulldog first launched in the UK in 2007 and is now available in over 30 countries and over 50,000 stores around the world. It makes a wide range of skincare products for men, including moisturisers, face washes and face scrubs. These are all suitable for vegetarians and vegans, and do not contain microbeads, synthetic fragrances or artificial colours. 

Bulldog is the first male-only skincare brand to work with Revieve. Indeed, Bulldog was something of a pioneer in developing skincare products specifically for men. When the partnership was announced, brand manager Lisa Gustafson said that it would enable the company “to give men who are either new to skincare or are interested in building a personalised routine a chance to explore Bulldog’s diverse product portfolio”