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Men or women: Creating dedicated products

Men need dedicated beauty products that are adapted to their specific needs. Seppic shares some case studies

The arrival of COVID-19 has slowed the anticipated growth of the market for men’s grooming products. However, this market, which was worth €41.2 billion in 2020,1 is projected to double by 2031 with an annual growth rate of 8%.2

As men use more and more products in their beauty routine, brands should focus on what they need. There are real physiological differences between men’s and women’s skin. In terms of ageing and other needs, men’s skin has it’s own specificities and must therefore be treated differently from women’s. 

Male skin specifics

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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