Men need dedicated beauty products that are adapted to their specific needs. Seppic shares some case studies
The arrival of COVID-19 has slowed the anticipated growth of the market for men’s grooming products. However, this market, which was worth €41.2 billion in 2020,1 is projected to double by 2031 with an annual growth rate of 8%.2
As men use more and more products in their beauty routine, brands should focus on what they need. There are real physiological differences between men’s and women’s skin. In terms of ageing and other needs, men’s skin has it’s own specificities and must therefore be treated differently from women’s.
Male skin specifics
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