BASF Care Chemicals has announced the launch of D’lite, its new digital subscription service for the personal care industry, in partnership with market intelligence agency Mintel and consumer intelligence platform Brandwidth.
This is said to combine the integration of multiple internal data sources, knowledge about the industry and data on market and consumer intelligence, to help customers “to identify the perfect cosmetic product offering”.
“In 2020, more than 150,000 products in the personal care industry were launched globally,” said Martin Widmann, senior VP of global strategic marketing for supply chain and IT.
“Being aware of this market dynamic we started working on a solution that would provide digital support to customers along the complete personal care product development process, enabling customers to create more innovative products and bring them to market faster based on better insights.”
Subscribers will have access to data on existing consumer products and personal care brands, plus market analysis and consumer insights in real time by analysing multiple social media pages, blogs, forums and review sites. Additional functionalities and service modules will follow in the coming months.
