Lubrizol announces Foresee Lab
Lubrizol Life Science – Beauty (LLS Beauty) has created Foresee Lab, “a programme which combines science, future thinking and consumer and market insights to give brands a clear picture of the future of beauty”.
This was developed in 2021 but has only just been revealed publicly.
Foresee Lab collects market and consumer insights locally and globally to identify growth opportunities. For example, an online product review analysis tool uses AI to identify millions of consumer reviews across different segments while video analysis captures consumer behaviour for feedback on ideas and concepts.
These are then connected within the LLS Beauty portfolio of active and functional ingredients and formulation capabilities. “The results are new market concepts and product line opportunities for clients, as well as new formulations that enhance performance, deliver aesthetic benefits, and provide a superior sensory experience for consumers,” LLS Beauty said.