The website of Personal Care Magazine

Lubrizol announces Foresee Lab

Lubrizol Life Science – Beauty (LLS Beauty) has created Foresee Lab, “a programme which combines science, future thinking and consumer and market insights to give brands a clear picture of the future of beauty”.

This was developed in 2021 but has only just been revealed publicly.

Foresee Lab collects market and consumer insights locally and globally to identify growth opportunities. For example, an online product review analysis tool uses AI to identify millions of consumer reviews across different segments while video analysis captures consumer behaviour for feedback on ideas and concepts.

These are then connected within the LLS Beauty portfolio of active and functional ingredients and formulation capabilities. “The results are new market concepts and product line opportunities for clients, as well as new formulations that enhance performance, deliver aesthetic benefits, and provide a superior sensory experience for consumers,” LLS Beauty said.

See more about Lubrizol Life Science

Upcoming Events

Testing of Personal Care Formulations

Burlington House, London
Thursday 17th March 2022

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

NYSCC Suppliers' Day 2022

Javits Center, New York
3 - 4 May 2022

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

Testing of Personal Care Formulations

Burlington House, London
Thursday 17th March 2022

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

NYSCC Suppliers' Day 2022

Javits Center, New York
3 - 4 May 2022

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2022 Step Communications Ltd. Registered in England. Registration Number 3893025