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New product concepts from Surfachem

Surfachem has created two new concept ranges “to help consumers adapt to a new post-pandemic world”, based on new trends that its market research experts have identified

Surfachem has created two new concept ranges “to help consumers adapt to a new post-pandemic world”, based on new trends that its market research experts have identified. A number of new formulations are available from each of the concepts.

The key trend, the company said, is that life during COVID-19 “has brought many of us to be more in touch with our emotional wellbeing, leading to consumers being more connected to products, services and experiences that are designed around how they make a person feel”, or ‘emotional design’.

Feelings Forward uses the latest technologies from Surfachem’s principal Givaudan, such as MoodScentz and DreamScentz. The aim of this is to “to take consumers on a multisensory journey from sunrise to sunset with a range of products for different times of the day” and thus create a stronger connection between them and the products.

Meanwhile, Complexion Confidence draws on the ‘maximalism’ that some consumers are now expressing “to highlight their identity after being hidden from society for so long”. The formulations are designed, Surfachem said, “so that consumers can be bold, unique and celebrate their true natural beauty and identity”.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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